Social Media for Authors: How to Use them 1

Image representing Twitter as depicted in Crun...

Image via CrunchBase

It’s a hyper-connected world, and everyone has a voice. Social media are powerful mean of communication and marketing. Authors, speak up, connect with your readers in social communities. Share with them topics and news of their interest.

Notice that I said their interest and not your interest. If you want others to listen to you, if you want them to share your post and get followers and likes, take into the account needs and wants of your followers. Don’t talk only about your book and boast how wonderfully interesting it is – we already know that every author has written a bestseller and is number one on Amazon, five stars reviews, etc. etc. Twitter and Facebook are both flooded with this kind of messages.

Bragging will not bring you more sales – on the contrary. Marketing on social media requires a subtle strategy.

It is giving away useful information and tips, and getting in exchange more followers and likes. Your friends on Facebook and your followers on Twitter are all your potential readers and your promoters. If you tell interesting stories and news, they will pass it to their friends, and their friends will pass it further etc.

It’s “one to many” marketing in which you, author, have everything to gain. 

  • You will gain to be known, to be recognized, to have a “name” that counts among readers.
  • You will gain readership and sales.
  • You will become a famous author among your tribe of followers – the one that every new book is impatiently awaited.

What are the best social networks for authors and what kind of message to post on each of them? 

Read it in my next post, coming soon.

Need help with your book marketing?

About Remarkable Books Reply

Bad books, bad music, bad products aren’t selling, whatever you do.
Even the best marketing can’t help bad book or bad music. So why would you invest your time and money into something that isn’t just remarkable? Don’t waste your time on social media, if you feel that your product isn’t perfect, isn’t remarkable, isn’t just the best you are able to produce. Go back to your oeuvre and try to make it remarkable – you can do it. Even if you think that there is nothing to add, nothing to change, find ten thing that could be changed to better – to the best you can do.

Well, what do you say, ten is too many? Then let’s settle for eight…

The first rule of social media is that only remarkable ideas and remarkable products get spread. A remarkable book or music touches people’s heart, connects with their emotions and the word of mouth goes around. People tell about it to one another – and the word spread, one to many.

When your product is remarkable, your social media followers and friends become your best promoters.

How to Create Audio Books Reply

The easiest way to create an audio book, for self-publishing authors is with the Amazon’s ACX program.

This program allows you to select a producer/narrator and compensate them with a 50% royalty share (i.e. 50/50 split) of royalty earnings. Audiobooks offered by ACX must be exclusive to ACX and are distributed via Audible.com, Amazon.com and iTunes.

Social Media Marketing: 30 Ways to Promote Your Blog 1

Social Media Statistics – 2012 Overview- Part 1: Twitter 1

January seems just the right time to start building marketing and sales action plans, and to ask ourselves the question:
How to maximize and integrate online actions to improve our presence on Social Media. Of course, before starting to build plans, we need to understand what is happening on Social Media, who are those millions and billions of consumers over there, what they are looking for, what content, deal or promotion is going to retain their attention and to engage them into action.
Let’s first have a look on the Social Media statistics for the past year, they speak for themselves…

Twitter Facts and Stats 2012
There are 400 million tweets per day on Twitter. A million new Twitter accounts are opened each day. The average user spends nearly and hour and a half on the site each month. (Visual.ly)

Twitter now has more than 500 million users worldwide, including more than 100 million in the U.S. Twitter’s second-largest user base is in Brazil. (Jeff Bullas)

Almost two-thirds (64%) of Twitter access is via Twitter.com (web access), while 16% of use is mobile and 10% is via Twitter clients like HootSuite and TweetDeck. (Jeff Bullas)

What’s the most popular marketing tactic on Twitter? 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. (Marketing Charts)

Twitter grew 55% in 2012 and accounted for 15% of all social content sharing. (AddThis Blog)

42% of companies have acquired at least one customer through Twitter. (Polaris B)

Twitter Stats

Happy New Year! Reply

Happy and successful New Year to all visitors of this page!

What book are you working on, what are your publishing plans for the year 2013? How do you plan to market your book?

Share your plans and thoughts with us – maybe we can help with some free advice!

 

VAT on Books and e-Books in EU 2

Zero rating for   printed matter under threat

The VAT treatment of eBooks is understood to be challenged   soon using the EU principal of fiscal neutrality; eBooks are subject to VAT   whereas printed books are zero rated. As the European Commission has already   ruled that France and Luxembourg cannot apply a reduced rate of VAT to eBooks   and that they should be standard rated, it is unlikely that the challenge   will result in eBooks becoming zero-rated. Fiscal neutrality could lead to   zero-rating being withdrawn for hard copy books.
 
 

How easy is to convert your book into an e-book? Reply

The computer that Tim Berners-Lee used to inve...

The computer that Tim Berners-Lee used to invent the World Wide Web at CERN. The book is probably “Enquire Within upon Everything”, which TBL describes on page one of his book Weaving the Web as “a musty old book of Victorian advice I noticed as a child in my parents’ house outside London”. (Photo credit: Wikipedia)

According to some people, who are very sure that they do know just everything, it is very easy to convert any file into an e-book. Just use some free software available on the Web, click and save as Kindle file or ePub, and there you go! It is so easy that even a kid of four can do it, they say!

Yep – if this is true why even a mighty publisher, as HACHETTE, made it wrong?

It all depends if you want just to format your book for Kindle or Nook or iPad – or if you want your e-book to look really great, enjoyable to read and to add some enhanced content…

Ebooks Statistics – September 12 Reply

English: A Picture of a eBook Español: Foto de...

English: A Picture of a eBook Español: Foto de eBook Беларуская: Фотаздымак электроннай кнігі Русский: Фотография электронной книги (Photo credit: Wikipedia)

UK ebook market: digital fiction books grew by 188% in January-June 2012 compared to the same period in 2011. There were also also increases in the value of children’s digital books (171%) and digital non-fiction books (128%). Source: PA’s sales monitor.

In the States, 20% of all books sold are ebooks, while in the UK 7% are ebooks and in France only 0.5%. It seems that ebooks are still very expensive on the Continent.

 

e-books Converting: pdf to Mobi and ePub 1

Cover of "Kindle Wireless Reading Device,...

Cover via Amazon

Among many tasks that a self published author needs to do is converting the files to proper format, suitable to at least main readers as Kindle, Nook, iBook Store etc.

Several softwares are available on the market, to help you to perform this process but none is 100% satisfying and it is better to know at least basic HTML, to implement the needed corrections manually.

E-books with poor formatting and conversion might deceive your readers who in turn would not buy your next books and might also spread negative feedback on your work.

If you do not know how to, it is better to hire professional specialist for conversion and formatting.