Social Media Statistics – 2012 Overview- Part 1: Twitter 1

January seems just the right time to start building marketing and sales action plans, and to ask ourselves the question:
How to maximize and integrate online actions to improve our presence on Social Media. Of course, before starting to build plans, we need to understand what is happening on Social Media, who are those millions and billions of consumers over there, what they are looking for, what content, deal or promotion is going to retain their attention and to engage them into action.
Let’s first have a look on the Social Media statistics for the past year, they speak for themselves…

Twitter Facts and Stats 2012
There are 400 million tweets per day on Twitter. A million new Twitter accounts are opened each day. The average user spends nearly and hour and a half on the site each month. (Visual.ly)

Twitter now has more than 500 million users worldwide, including more than 100 million in the U.S. Twitter’s second-largest user base is in Brazil. (Jeff Bullas)

Almost two-thirds (64%) of Twitter access is via Twitter.com (web access), while 16% of use is mobile and 10% is via Twitter clients like HootSuite and TweetDeck. (Jeff Bullas)

What’s the most popular marketing tactic on Twitter? 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. (Marketing Charts)

Twitter grew 55% in 2012 and accounted for 15% of all social content sharing. (AddThis Blog)

42% of companies have acquired at least one customer through Twitter. (Polaris B)

Twitter Stats

One comment

  1. Pingback: Social Media Statistics – 2012 Overview- Part 1: Twitter | Book Marketing & Selling

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